Use cases
Four jobs, one loop, and the same failure underneath.
These are not four industries. They are four shapes of follow-up — different cycle lengths, different numbers of people, different places the money gets stuck. What they share is that nothing ever fails loudly.
You carry the number
B2B sellers who answer for their own pipeline
"My CRM has the stage. It does not have why the deal actually slipped, and that is what gets asked."
The company system records outcomes. Nobody records the evidence - the objection somebody raised in March, the proof you promised, the person who went quiet. So every review is rebuilt from memory and a scroll back through email.
Capture — Paste the thread. The account, amount, objection and next action come out and get filed against the deal.
Today — Opens on the deals going silent and the promises you have not kept, ranked, with the reason attached.
Review — Builds the defend / rescue / downgrade brief from what you captured, and shares it as a read-only link.
Walk into the forecast review with the answer already written.
You are also everything else
Founder-led sellers, consultants and agency owners
"Selling is a third of my week. The other two thirds is why I forget to follow up."
There is no sales team, no ops person and no manager asking. Nothing goes wrong loudly - a proposal simply sits, a client stops replying, and by the time it surfaces the moment has passed.
Plan — One ledger of what is coming and what already happened, so the week has a shape you did not have to build.
Proactive nudges — Capped at five. The few things that could embarrass you, not a second inbox.
Daily digest — One email each morning with what needs you, so the loop survives the days you never open the app.
The follow-up happens on the weeks you are too busy to remember it.
The sale is only half the job
Trading, distribution and supply
"We won it in May, shipped in June, and I found out in August that nobody invoiced it."
Winning is where most tools stop. The money is downstream of the win - a deposit, a delivery, an invoice, a payment - and every one of those steps is somewhere a deal can quietly stall with your cash inside it.
Orders — Contract to cash in seven steps, with how many days each order has been standing still.
Cash Collection — Aging built from the payment terms already on the quote. Nothing re-entered.
Cost Analysis — Goods, freight and duty landed against the sale - in its own currency if you buy and sell in different ones.
Know which order is stuck, on which step, holding how much.
The gap between Delivered and Invoiced is work you have already done and not yet billed for.
| Stage | Value | Count |
|---|---|---|
| Quoted | $412,000 | 11 quotes |
| Ordered | $255,000 | 6 orders |
| Delivered | $182,000 | 4 orders |
| Invoiced | $136,000 | 3 invoices |
| Paid | $74,000 | 2 settled |
Nine months and six people
Long-cycle sales with procurement and a committee
"The deal stalled at the last metre because nobody ever asked who signs."
A long cycle is not one conversation, it is thirty across a year, spread over people whose roles you half-know. The gaps are invisible until the deal is at the line and one of them turns out to be the gap that mattered.
Stakeholders — Who you know, where your champions are, and which accounts have nobody.
Business Vault — Ranks what you do not know by what the relationship is worth - starting with who signs.
Search & Insights — Answers what happened with an account last quarter, computed on your device.
Find the missing decision-maker in month two, not month nine.
| Account | Instruments | Consumables | Service | Training | Spares |
|---|---|---|---|---|---|
| Meridian Group | 3 of 3 | 2 of 3 | 1 of 3 | Never sold | Never sold |
| Caldera Systems | 3 of 3 | 3 of 3 | 2 of 3 | 1 of 3 | Never sold |
| Halden Industrial | 2 of 3 | 1 of 3 | Never sold | Never sold | Never sold |
| Northwind Trading | 1 of 3 | 2 of 3 | Never sold | Never sold | 1 of 3 |
| Ardent Supply | 2 of 3 | Never sold | Never sold | Never sold | Never sold |
Not what Memoire is for
Being useful to everyone is how a tool ends up useful to nobody. If you are here, it is not for you.
- Ecommerce, marketplace or high-volume transactional selling
- Accounting, payroll or inventory management
- Enterprise teams needing SSO and an admin console today
- Anyone wanting a company system of record
Recognise your own week in any of those?
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